How many languages does your website speak?
Although most people understand and speak English to some extent, it is far from the only language in the world. If you really want to reach trough to your customers, you have to talk to them in their own language. Literally! Your customers will automatically trust you more if you and your website speak their language fluently.
If you would like to profile yourself as more than just another local business, BDWM can offer you a strong international image by making your website fully translatable in as many languages as you like. To make your website multilingual I use the free Polylang plugin by Chouby. Polylang is under development since September 2011 and has matured enough to compete with the many paid plugins.